Menu

Post a Job


Job Board




Start a conversation on LinkedIn LinkedIn icon or Facebook Facebook Icon by searching "MAHPRM".

Job Details

Date Posted: November 3, 2017

Creative Strategist and Copywriter

Description:

Shift:  Monday through Friday, 8:00 AM to 5:00 PM. 

Work Location:  Responsibility Hall

Department:  Marketing
 
Salary Range:  $51,126 - $76,918
 
Job Summary: 
 

Lead creative strategy for MU Health promotional efforts and serve as primary consultant on brand voice, ensuring tone and style are consistent with MU Health brand standards across all mediums.

 
Detailed Description:
 

Provide creative direction for marketing campaigns and promotional materials, to include collaborating with marketing and communication strategists on all creative aspects of campaign development.

Serve as principal writer and editor of all marketing and advertising copy including attention-grabbing headlines, dynamic content that is relevant to the target audience, and clear and compelling calls to action. Transform complex health care information into simple messages and adapt content to communicate effectively across different print and digital channels.

Serve on brand management team and direct promotional teams as primary consultant on brand voice.  Ensure tone and style, across all mediums, are consistent with MU Health brand standards.

Develop and implement a competitive intelligence strategy to stay current on overall marketing trends and competitive threats.  Utilize insights and strengths to effectively differentiate and position MU Health strongly against local, regional, and national competition.

Required Skills:

Required Education:

Bachelor’s degree in Marketing, Communications, Journalism, Business or Healthcare Administration or comparable field is required.

Required Experience:

Minimum of three years of experience in Marketing, Public Relations/Communications, Journalism or related field, preferably in healthcare, hospitality or service sectors.

An Equal Opportunity/Access/Affirmative Action/Pro Disabled & Veteran Employer

Applicants should apply online HERE:  https://uofmo.taleo.net/careersection/jobdetail.ftl?job=17003367&lang=en

Positions Type: Full Time

Organization:
MU Health Care
One Hospital Drive
Columbia MO 65212
www.muhealth.org

Contact:
JT Garrett
Health Care Recruiter
MU Health Care
One Hospital Drive
Columbia MO 65212
Phone: 5738828187
Fax: 5738828188
Email: Garrettjas@health.missouri.edu

 

Start a conversation on LinkedIn LinkedIn icon or Facebook Facebook Icon by searching "MAHPRM".